This is one of the hardest lessons I have learned in business. At first, I made the mistake of saying yes to everything. I jumped at every opportunity thrown my way because we needed the income and I thought the exposure would be good. I learned the hard way that exposure isn’t always good if the path you are exposing isn’t one you want to go down. Learning to say no to things has challenged and stretched me more than I ever imagined. I am one of those people that think I am capable of doing it all. As women, I think that is a natural inclination to try to take on the world. Then, one day I wake up and reality slaps me in the face. The panic attacks begin as I realize it is physically, emotionally and mentally impossible to do everything.
My #InspireMeMonday advice today is to know where you are going. Be intentional with your business. It is ok to say no to things so that you can be excellent at what you do. I want to do business, life and family well and in order to do that I must learn to say no. Your work will suffer when you try to do it all. The key to doing business well is a narrow focus on what you do and where you are going. That focus has allowed me to evaluate each opportunity to see how it fits in the brand we are building.
Learn from my mistakes. This week, take some time to reflect on where you have been and where you see your business going. No matter what stage you are in, it’s never too early to narrow your focus.
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Lots of love,